Projects I've Worked On

Challenge

Banixx, a leader in topical antimicrobial products for pets, had a website generating significant organic traffic. However, the site was outdated, visually inconsistent, and underperforming in terms of speed and mobile usability. It needed modernization without compromising existing SEO strength.

Solution

• Led a comprehensive rebuild of the site in WordPress, focusing on visual design, performance optimization, and user experience across devices.
• Developed a fully responsive design optimized for mobile, tablet, and desktop.
• Created a custom 'Where to Buy' feature using the Google Maps API to show 3,000+ retail locations.
• Integrated social media links and e-commerce store access for increased engagement.

Outcome

• 'Where to Buy' became the most visited page, improving conversion and engagement.
• 77% of traffic came from mobile, with bounce rates reduced due to responsive upgrades.
• Achieved a GTmetrix grade of A and performance scores over 90%.
• Improved load times and SEO visibility, increasing retention and organic traffic.

Summary

• Led end-to-end redesign and optimization of Banixx's website, enhancing UX and mobile responsiveness for a majority-mobile audience.
• Built a custom Google Maps-integrated retail locator used by thousands of site visitors.
• Boosted performance metrics by implementing JavaScript deferment, image optimization, and Gzip compression, leading to GTmetrix A-grade results.
• Preserved and improved SEO strength, supporting continued growth in organic search traffic.

Challenge

Fresh Levant Bistro, known for its authentic Mediterranean cuisine and entirely gluten-free menu, faced challenges with an outdated and non-functional website due to previous unsatisfactory development experiences. The objective was to restore their confidence in web development by delivering a platform that effectively showcased their culinary offerings and facilitated customer interactions.

Solution

• Directed a comprehensive photoshoot to capture the restaurant's dishes, emphasizing their appeal and quality to engage online visitors.
• Developed a mobile-friendly site ensuring optimal user experience across all devices.
• Implemented features allowing customers to make reservations, order online, and stay updated with the evolving menu.

Outcome

• Created a visually captivating platform that reflected the restaurant's brand and culinary excellence.
• Streamlined processes for reservations and online orders, leading to increased customer satisfaction.
• Restored trust in web development through a successful collaboration and delivery of a functional, aesthetically pleasing website.

Summary

• Directed and executed a professional food photography session to enhance the visual appeal of Fresh Levant Bistro's online presence.
• Designed and developed a responsive WordPress website, ensuring seamless functionality across desktop, tablet, and mobile devices.
• Integrated customer-centric features, including online reservations and ordering systems, to improve user experience and operational efficiency.
• Collaborated closely with the client to rebuild trust in web development services, delivering a product that exceeded expectations.

Challenge

JEKS, a prominent mural artist known for captivating works featuring figures like Outkast, Otis Redding, Billie Eilish, and Stan Lee, required a digital platform that would prioritize visual presentation of murals, maintain essential website functionalities, and showcase press features and social media presence.

Solution

• Led the design and development of a custom WordPress website that structured each page to mirror the proportions of JEKS's murals, ensuring an immersive art-centric experience.
• Curated and displayed notable press features from outlets like CNN and Vibe.
• Integrated prominent links to JEKS's Instagram and merchandise store, enhancing user engagement.

Outcome

• Provided visitors with an engaging, art-focused experience that mirrored viewing JEKS's murals in person.
• Effectively highlighted the artist's media recognition and growing audience.
• Facilitated increased interaction through seamless social media and merchandise integrations.

Summary

• Designed and developed a custom WordPress website for renowned mural artist JEKS, emphasizing an immersive, art-centric user experience.
• Structured web pages to reflect mural proportions, enhancing visual engagement and showcasing artwork effectively.
• Curated and integrated press features from major outlets, boosting the artist's online credibility and visibility.
• Implemented social media and e-commerce integrations, facilitating audience growth and merchandise sales.

Challenge

Joe Kwon sought an online platform that would authentically represent his multifaceted personality, including his music career, culinary interests, and community involvement. The goal was to create a space that resonated with fans and provided a comprehensive view of his life beyond the stage.

Solution

• Led the development of a bespoke, responsive WordPress website that incorporated Joe's handwritten menu and headers, along with his doodles for icons, to infuse his personality into the site's design.
• Edited and embedded a video montage of Joe's interviews, TV appearances, and live performances to offer fans an intimate glimpse into his world.
• Developed dedicated areas highlighting Joe's musical journey, culinary adventures, charitable activities, and brand endorsements.
• Facilitated merchandise sales by linking to Joe's Big Cartel account, enabling seamless management of fan-created and official merchandise.
• Included an auto-updated tour section with a feature allowing fans to request shows in their cities, enhancing engagement.

Outcome

• The resulting website effectively encapsulated Joe Kwon's diverse interests and provided fans with a centralized hub to connect with his various endeavors.
• The personalized design and interactive features led to increased fan engagement and streamlined management of his online presence.

Summary

• Designed and developed a custom, responsive WordPress website for Joe Kwon, reflecting his multifaceted career and personal interests.
• Integrated personalized design elements, including client-provided handwritten text and doodles, to authentically represent the client's personality.
• Produced and embedded a custom video montage showcasing the client's media appearances and performances, enhancing user engagement.
• Implemented e-commerce functionality by linking to the client's Big Cartel account, facilitating seamless merchandise management.
• Developed interactive tour information features, allowing fans to request performances in their cities, fostering community engagement.

Challenge

Nicholls & Crampton, a reputable Raleigh law firm with over 40 years of history, sought to update their outdated website. The primary objectives were to modernize the site's design, ensure mobile responsiveness, and maintain the firm's strong SEO rankings built over decades.

Solution

• Developed a visually appealing, mobile-friendly website that reflects the firm's professionalism and heritage.
• Carefully migrated and structured content to maintain existing SEO equity, ensuring continued high search engine rankings.
• Coordinated professional office and headshot photography to personalize the site and build client trust.
• Organized practice areas and attorney profiles for intuitive access, enhancing user experience.

Outcome

• Enhanced User Engagement: Improved navigation and modern design led to increased time on site and lower bounce rates.
• Mobile Accessibility: Responsive design ensured optimal viewing across all devices, catering to a broader audience.
• SEO Continuity: Maintained and potentially improved search engine rankings, preserving the firm's online visibility.

Summary

• Directed the comprehensive redesign of Nicholls & Crampton's website, enhancing aesthetics and functionality while preserving SEO value.
• Implemented a responsive design strategy, ensuring seamless user experience across desktop, tablet, and mobile devices.
• Coordinated and integrated professional photography to personalize the website and strengthen client engagement.
• Organized and structured content to highlight practice areas and attorney profiles, improving information accessibility.

Challenge

POMS Oral & Facial Surgery, a leading provider of oral and facial surgical services, needed a website that would effectively communicate their expertise and services while improving their online visibility. The existing site was outdated and not optimized for search engines or user experience.

Solution

• Developed a fully responsive design optimized for mobile, tablet, and desktop.
• Created a custom 'Procedures' section to showcase the range of services offered.
• Integrated a patient portal for easy access to medical records and appointments.
• Conducted keyword research to identify high-value search terms.
• Optimized meta tags, headings, and content for target keywords.
• Improved site structure and internal linking for better search engine crawling.
• Implemented schema markup for enhanced search results.

Outcome

• Achieved a 40% increase in organic search traffic.
• Improved keyword rankings for key service terms.
• Reduced bounce rates by 25% through improved user experience.
• Increased appointment requests by 30%.

Summary

• Led end-to-end redesign and optimization of POMS's website, enhancing UX and search visibility.
• Built a custom procedures section to showcase services and expertise.
• Boosted SEO performance through targeted optimizations and schema markup.
• Improved conversion rates and appointment requests through enhanced user experience.

Challenge

Raleigh Magazine needed to migrate their extensive content library to a new platform while improving user experience and monetization opportunities. The existing site had over 4,000 content pieces that needed to be preserved and optimized.

Solution

• Successfully migrated over 4,000 content pieces to the new platform.
• Preserved all existing URLs and metadata to maintain SEO equity.
• Implemented a custom content organization system for better navigation.
• Integrated advanced advertising solutions for better revenue generation.
• Implemented a subscription system for premium content access.
• Created a custom events calendar for local business promotion.
• Developed a directory feature for local business listings.
• Optimized the site for faster loading times and better performance.
• Implemented responsive design for all devices.
• Enhanced security measures to protect user data.
• Improved the content management system for easier updates.

Outcome

• Achieved a 40% increase in advertising revenue.
• Improved user engagement metrics across all platforms.
• Maintained 100% of existing SEO rankings.
• Reduced site maintenance costs by 30%.

Summary

• Led the successful migration of over 4,000 content pieces to a new WordPress platform.
• Implemented advanced monetization features, increasing advertising revenue by 40%.
• Enhanced user experience through improved navigation and responsive design.
• Maintained SEO performance while improving site functionality and security.

Challenge

WasteZero, a leading custom bag engineering company, needed a robust digital platform to replace their BigCommerce site. They wanted a system that allowed customers to fully customize products, place online orders, and integrate with internal operations including billing, shipping, and accounting.

Solution

• Designed and developed an interactive, layered web application allowing users to customize bags by size, color, text, and imagery.
• Enabled dynamic previews of changes in real time for a seamless UX.
• Added features to save designs to user accounts and download print-ready files.
• Implemented a WooCommerce-based eCommerce system to manage product listings and sales.
• Designed custom product templates with visual consistency and clear bag specifications.
• Integrated third-party tools to sync with WasteZero's billing, shipping, and accounting platforms for a seamless operational pipeline.
• Devised a custom import process to migrate all customer records and historical order data from BigCommerce into WooCommerce.
• Translated spreadsheet data formats between systems with minimal disruption to operations.
• Preserved customer relationships and purchase histories through accurate record transformation.

Outcome

• Delivered a powerful, scalable eCommerce solution tailored to WasteZero's unique business needs.
• Enabled customers to configure complex products through an intuitive, self-service interface.
• Preserved legacy data while transitioning to a more flexible, future-ready system.

Summary

• Led development of a custom WooCommerce platform for WasteZero, integrating eCommerce, dynamic product customization, and backend business tools.
• Built a layered web application for real-time bag customization with download and save features for user-generated designs.
• Migrated customer and order data from BigCommerce to WooCommerce using a custom import process via spreadsheet transformation.
• Integrated third-party billing, shipping, and accounting systems to ensure continuity and efficiency in daily operations.

Challenge

Watered Garden Florist, renowned for their signature floral installations at The Umstead Hotel and annual Art In Bloom displays for the NC Museum of Art, sought to modernize their online presence. The objectives were to showcase their expanded services and provide customers with the ability to order arrangements online, especially crucial during the era of social distancing.

Solution

• Conducted professional photography and videography sessions to capture the florist's new studio, team headshots, and detailed images of their floral arrangements.
• Created a custom video header featuring footage from the NCMA's Art In Bloom Festival.
• Ensured the website was optimized for seamless functionality across desktop, tablet, and mobile devices.
• Implemented an online ordering system, allowing customers to browse and purchase floral arrangements directly from the website.
• Developed a comprehensive gallery to showcase the wide range of the florist's work, emphasizing their expertise and creativity.

Outcome

• Enhanced Online Presence: A visually engaging platform that effectively showcases their floral designs and services.
• Increased Customer Engagement: The addition of e-commerce functionality enabled customers to place orders online, improving convenience and sales, particularly during periods of social distancing.
• Brand Consistency: The integration of professional media and thoughtful design elements ensured the website accurately reflected the florist's brand and reputation.

Summary

• Directed and executed professional photography and videography sessions to enhance the visual appeal of Watered Garden Florist's online presence.
• Designed and developed a responsive WordPress website, ensuring optimal functionality across various devices.
• Integrated e-commerce capabilities, enabling seamless online ordering of floral arrangements and improving customer convenience.
• Developed an extensive gallery to showcase the client's diverse portfolio, emphasizing their expertise in floral design.